Meta summer campaign is live (09.07) — ad campaigns 1/2. Admission form views +18% this week, 7 drafts await approval. Organic traffic is climbing, but form starts are below target.
Next step: Grant Google Ads account access so the admissions campaign can launch — the last campaign needed to hit 2/2.
Autonomy — how independently the AI acts in each channel
SEO / Organic
Content
Social media
Paid ads
Manual: AI prepares, you execute. Approve: nothing goes live without your click. Autopilot: AI executes within the hard limits — you can take over any task at any moment. Saved into team memory as a constraint entry; agents follow it from their next run.
Manage the team through a natural-language conversation with your manager agent. The manager uses SharksAPI A2A/MCP tools, delegates to specialist agents, updates this Command Center, and routes external actions through approval.
“Build a 12-month marketing plan to grow qualified website traffic by 150%. Use SEO, content, social, and paid media. Set measurable KPIs, staff the specialist roles, create the first tasks, and send publishable work to Approvals.”
Include the business goal, period, audience, budget limits, constraints, and expected deliverables. The manager should inspect live capabilities and connections before planning.
2 · Install and use role Skills
Read https://sharksapi.ai/llms.txt and fetch GET /api/v1/a2a/skills.
Install command-center-agent plus the catalog's recommended skills for each role. For Claude, save them as .claude/skills/<name>/SKILL.md; other agents should use their native skill.md directory.
Before related work, load and follow the matching playbook: for example marketing-planner, seo-audit, blog-writer, or performance-reporter.
Run check_skill_updates regularly and replace stale skills with current versions.
“Fetch the SharksAPI skill catalog, install all recommended skills for our manager and specialist roles, update stale skills, and load the appropriate skill before each task.”
3 · Use the daily cockpit
Needs approval — review drafts and approve, schedule, request changes, edit, or reject.
At risk / late — resolve blocked access, dependencies, and human decisions.
Upcoming deadlines — annual-plan activities and content deadlines.
KPI attention — investigate metrics below target using the connected sources.
4 · Delegate with dependencies
“Launch the /campaign page campaign. Copy prepares the assets first; Paid starts only after approval. Budget is €500/week. SEO and Analytics must report results every Friday.”
Specialists receive cards in their own dashboards. Keep ownership, dependencies, deadlines, and approval requirements explicit.
5 · Connections, memory, and safety
If data is missing, generate a connection link and ask the human to complete OAuth or choose the correct property/account.
Store durable brand, budget, and workflow rules in shared memory; never store passwords, tokens, or private keys.
Publishing, ad spend, deletion, and other external side effects require explicit approval.
Operating model: agents work through A2A/MCP, not by clicking this dashboard. The dashboard is the shared control surface for plans, status, approvals, memory, and evidence. Use the Problems view when a run fails and Connections when a data source needs attention.
Stats
Team usage and work state — aggregated, anonymous.
Credits spent (total)
2 340
Credits · last 30 days
1 860
This view · credits
18 since 09.07.2026
Tasks done
5 / 18
API calls (agents)
2 480
Drafts · approved / pending
1 / 7 pending
Annual plan activities
3 / 12
Top tools — credit usage
get_search_console372
get_ga4320
get_gsc_top_queries284
get_gsc_top_pages226
scrape_website182
Agents — API calls
Marketing Manageractive 1 week ago954
SEO Agentactive 1 week ago666
Copywriteractive 1 week ago432
Paid Adsactive 2 weeks ago275
Social Mediaactive 2 weeks ago153
1 credit = 1 tool call (A2A/MCP). Tasks = strategy-card tasks across all team dashboards; skipped 0 count as done in the rollup, shown separately here.
🧠 Team memory
This project’s shared working state — exactly what every agent reads at session start via memory_bootstrap. 17 live entries · 1 archived. Changes reach the agents on their next run.
Constraints — apply to every agent
📌 Autonomy — seo
autopilot — AI executes autonomously within the hard limits; the manager can take over any task at any time. Set from the Command Center on 2026-07-09.
globalhuman· 09.07.2026
📌 Autonomy — content
autopilot — AI executes autonomously within the hard limits; the manager can take over any task at any time. Set from the Command Center on 2026-07-09.
globalhuman· 09.07.2026
📌 Autonomy — social
approve — AI does the work and queues it for manager approval — nothing ships without a click. Set from the Command Center on 2026-07-09.
globalhuman· 09.07.2026
📌 Autonomy — paid
approve — AI does the work and queues it for manager approval — nothing ships without a click. Set from the Command Center on 2026-07-09.
globalhuman· 09.07.2026
📌 Ad budget ceiling
2026-06-01: total ad budget max €1,500/month (Google + Meta combined). No bidding on competitor brand keywords.
globalhuman· 09.07.2026
📌 Privacy — hard rule
Only anonymous marketing/web metrics (sessions, clicks, form counters). Never applicant names, emails or any PII.
globalhuman· 09.07.2026
Work state — what is in progress
Summer campaign — status
Meta summer campaign LIVE since 09.07 (creatives v2, 60/40 budget split per the summer decision). Google Ads admissions campaign still blocked waiting for ad account access (see Paid Ads strategy — Needs access) — the last campaign needed to reach the 2/2 target.
channel:paidorchestrator· 09.07.2026· hot
Content calendar
June drafted and approved. July: 4 posts planned, 2 written, awaiting review.
channel:contentorchestrator· 09.07.2026· hot
Decisions & results
Launch post performance
Admissions launch post reached 4 120 accounts with 87 shares — best organic reach this year. Carousel format outperformed a single image ~3×; use carousels for the back-to-school series (17.08).
channel:socialorchestrator· 09.07.2026· hot
Summer budget split
July–August paid split: 60% Google Search (admissions intent keywords), 40% Meta remarketing to site visitors. Re-evaluate at the August budget review (03.08).
globalhuman· 09.07.2026
SEO content refresh — impact
June refresh of 6 admissions pages: impressions +32% in two weeks, average position 14.2 → 9.8 on the "admissions 2026" keyword cluster. Next: internal links from blog posts to the application form page.
channel:seoorchestrator· 09.07.2026
Focus keywords chosen
2026-06-14: 5 focus keywords picked from GSC (positions 8–15); target TOP5 within 60 days.
channel:seoorchestrator· 09.07.2026
Google Ads test — first read
2026-07-02: first 2 weeks — 21 clicks, CTR 4.1%, CPA €9.40. Landing B beats A (CVR 3.4% vs 2.1%).
channel:paidorchestrator· 09.07.2026
Facts — client permanent data
Audience insight — who decides
Parents decide, students influence: ~71% of form starts come from parent-targeted channels. Activity peaks Sunday–Monday evenings — schedule posts and ads accordingly.
globalorchestrator· 09.07.2026
Peak decision window
Families shortlist schools in May–August; ~70% of last year's form starts came in that window.
globalorchestrator· 09.07.2026
Lessons
FAQ content converts best
Pages answering concrete admissions questions (deadlines, documents, tuition) convert to form starts ~2.4× better than brand pages. Prioritise FAQ-style content — next up: Admissions FAQ blog post (20.07).
channel:contentorchestrator· 09.07.2026
Open house posts
Posts with student photos get ~3× the engagement of building photos — use only photos with signed consent.
globalorchestrator· 09.07.2026
Manage memory right here — add, rewrite, pin (📌) or archive. Agents keep writing through as they work and read your changes on their next memory_bootstrap. Consolidation runs automatically every Monday.